Canada’s Style Spectrum: Top 10 Authentic Clothing Brands

Celebrating Canadian Craftsmanship: From Outdoor Gear to High Fashion

by Odmya
0 comment 16 minutes read

Canada, known for its vast landscapes and rich culture, is home to numerous successful industries, including the thriving clothing sector. More than just fashion and style, the nation’s clothing companies stand out for their authenticity, embodying the principles of craftsmanship, sustainability, and ethically sourced materials.

In this comprehensive guide, we will explore the top ten authentic clothing companies in Canada, each distinctive for their design philosophy, brand ethos, and commitment to quality. By understanding these key players, you’ll gain a profound understanding of the diversity and craftsmanship in Canadian apparel, possibly finding your next favorite brand.

1. Roots Canada

Roots Canada, an iconic Canadian brand, was established in 1973 by Michael Budman and Don Green. The brand is synonymous with comfortable, high-quality, and durable clothing with a classic style that transcends trends. The company’s ethos is deeply rooted in its love for the great Canadian outdoors, symbolized by its emblematic beaver logo.

Roots’ expertise lies in its wide range of casual and athletic wear, including their well-known sweats, leather goods, and accessories. One signature item is the Roots Salt and Pepper Sweatpants, a testament to comfort and style, renowned for their durability and timeless design.

Moreover, the company’s commitment to sustainability and ethical sourcing is commendable. Roots has made significant strides towards reducing environmental impacts by sourcing sustainable materials and establishing environmentally friendly production practices.

A snapshot of Roots Canada:

Roots Canada
Known ForHigh-quality casual and athletic wear, leather goods
Standout ProductSalt and Pepper Sweatpants
Sustainability PracticesSustainable material sourcing, environmentally friendly production

In its 50-year journey, Roots Canada has stayed true to its founding principles, continually offering top-notch quality, comfort, and sustainable products, securing its place as one of Canada’s most authentic clothing companies.

2. Frank and Oak

Founded in 2012 by Ethan Song and Hicham Ratnani, Frank and Oak began as an online-only retailer, driven by the desire to revolutionize the retail industry. The brand is recognized for its minimalistic design ethos, creating pieces that are not just stylish, but also highly functional and sustainable.

Frank and Oak emphasize a balance of style, comfort, and sustainability. Their clothes are often made with recycled and organic materials, reflecting a strong commitment to reducing their environmental footprint. For instance, their “Good Cotton” collection features organic cotton produced without toxic chemicals or GMOs.

Furthermore, the company launched a clothing rental program, STYLE PLAN, where consumers can rent and return items, significantly reducing clothing waste. This initiative has elevated the brand’s commitment to sustainable fashion to a new level.

Here’s a brief overview of Frank and Oak:

Frank and Oak
Known ForMinimalistic, functional, sustainable clothing
Standout Collection“Good Cotton” collection
Sustainability PracticesUse of recycled and organic materials, Clothing rental program

With their innovative initiatives and sustainable approach, Frank and Oak has positioned itself as a key player in the Canadian fashion industry, reflecting authentic Canadian values of environmental stewardship and fashion-forward thinking.

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3. Reigning Champ

As we explore Canada’s authentic clothing landscape, we cannot overlook Reigning Champ, a brand steeped in excellence and precision. Founded in 2007, the Vancouver-based company is celebrated for its premium athletic wear, focused on quality, comfort, and timeless design.

Reigning Champ’s emphasis on handcrafted quality is clearly visible in their products. The brand’s signature line of sweatshirts, tees, and hoodies feature robust construction and attention to detail. This can be seen in their standout product – the Midweight Terry Hoodie, praised for its durability and comfort.

While Reigning Champ may not tout sustainability as explicitly as some brands, they are committed to ethical manufacturing. All their products are made in Vancouver, Canada, enabling control over their production processes, ensuring worker safety and fair wages.

Here’s a snapshot of Reigning Champ:

Reigning Champ
Known ForPremium athletic wear
Standout ProductMidweight Terry Hoodie
Ethical PracticesLocally made products, ensuring worker safety and fair wages

Reigning Champ stands as an embodiment of craftsmanship and design, aligning with Canadian authenticity and proving its worth in the country’s competitive clothing sector.

4. Arc’teryx

The next stop on our journey is Arc’teryx, a company that offers an authentic blend of performance and style. Founded in North Vancouver in 1989, Arc’teryx is a high-end outdoor clothing brand, famous for its innovation, superior quality, and design precision.

Arc’teryx is known for its meticulous design process, ensuring each product serves its purpose exceptionally well. Their standout product, the Beta AR Jacket, is a testament to this. Crafted with waterproof, windproof, breathable GORE-TEX fabric, this jacket offers all-around performance.

In addition to its high-quality offerings, Arc’teryx also emphasizes ethical and sustainable production. It has implemented initiatives such as Bird Impact Reduction Strategy (BIRS) to minimize the environmental impact of its supply chain and promote ethical treatment of animals.

Here’s an overview of Arc’teryx:

Known ForHigh-end outdoor clothing
Standout ProductBeta AR Jacket
Sustainability and Ethical PracticesBIRS, ethical animal treatment

With its relentless commitment to innovation, quality, and sustainability, Arc’teryx truly represents the spirit of Canadian authenticity.

5. Herschel Supply Co.

Founded in 2009 by brothers Lyndon and Jamie Cormack, Herschel Supply Co. is a Vancouver-based company best known for its fashionable and functional backpacks, travel goods, and accessories. Though not exclusively a clothing company, Herschel’s impact on Canada’s fashion landscape is undeniable.

Named after the small town of Herschel, where three generations of the Cormacks were raised, the brand’s design-driven products draw inspiration from global travel, timeless American heritage, and a sense of wanderlust. Herschel’s Little America Backpack stands as a standout product, offering an iconic mountaineering silhouette combined with modern functionality.

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Besides creating attractive, high-quality products, Herschel is also committed to social responsibility. It has partnered with local and global non-profits and actively contributes to a range of causes.

Take a look at Herschel Supply Co.’s highlights:

Herschel Supply Co.
Known ForStylish backpacks, travel goods, and accessories
Standout ProductLittle America Backpack
Social ResponsibilityActive involvement in local and global non-profit partnerships

With its contemporary designs, robust products, and social commitments, Herschel Supply Co. truly embodies Canadian authenticity and quality.

6. Lululemon Athletica

Pioneering the athleisure trend, Lululemon Athletica has secured its place as one of Canada’s most influential and authentic clothing brands. Founded in 1998 by Chip Wilson in Vancouver, the company was initially designed as a community hub for people to learn and discuss aspects of healthy living, yoga, and meditation. Today, Lululemon is internationally recognized for its high-quality yoga and workout wear.

The company’s focus on innovation and functionality is apparent in all their products. Their Align Pant, for example, is celebrated for its comfort and versatility, becoming a must-have for yoga enthusiasts and fitness lovers alike.

Lululemon is also committed to social impact and sustainability. They’ve made pledges to make significant reductions in their carbon, water, and waste impacts by 2025, which is guided by their comprehensive impact agenda, “Be Planet.”

A glimpse into Lululemon Athletica:

Lululemon Athletica
Known ForHigh-quality yoga and workout wear
Standout ProductAlign Pant
Sustainability PracticesComprehensive “Be Planet” agenda to reduce carbon, water, and waste impacts

Through their high-performance products and a strong commitment to sustainability, Lululemon Athletica continues to set the bar high in the Canadian clothing industry.

7. Canada Goose

Established in 1957 by Sam Tick, Canada Goose is a Toronto-based company renowned globally for its high-quality winter jackets. The brand’s products are synonymous with extreme weather outerwear, offering an unparalleled blend of luxury, warmth, and style.

Canada Goose’s jackets are made to endure the harshest of winters. Their standout product, the Snow Mantra Parka, is regarded as the warmest coat on earth, designed for industrial and commercial work in the coldest regions of the planet.

In terms of corporate responsibility, Canada Goose is committed to transparency, ethical sourcing, and supporting Arctic communities through initiatives like the Resource Centre Program, which donates fabrics and materials to Northern Canada’s people.

Here’s a quick overview of Canada Goose:

Canada Goose
Known ForHigh-quality winter jackets
Standout ProductSnow Mantra Parka
Corporate ResponsibilityEthical sourcing, supporting Arctic communities

From its humble beginnings, Canada Goose has blossomed into an internationally recognized brand, truly capturing the essence of Canadian authenticity and craftsmanship.

8. Aritzia

Aritzia is a popular destination for fashion-loving women all over Canada. Founded in 1984 by Brian Hill, Aritzia started as a single boutique in Vancouver. Today, the brand has grown exponentially, boasting an array of exclusive in-house brands, each offering high-quality, beautifully designed clothes.

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Aritzia is celebrated for its balance of style and quality. From cozy sweaters to sleek dresses, every piece is designed with a focus on fabric, fit, and construction. The Super Puff, a stylish and supremely warm puffer jacket, is a standout product that has gained immense popularity.

As part of its social responsibility, Aritzia launched the “Community™ Care Program” to support its people, partners, and communities during challenging times.

A snapshot of Aritzia:

Known ForHigh-quality, fashionable women’s clothing
Standout ProductThe Super Puff
Social ResponsibilityCommunity™ Care Program

With its diverse range of stylish, quality clothing and a clear commitment to its community, Aritzia represents an authentic slice of Canada’s fashion landscape.

9. Naked and Famous Denim

Our exploration of authentic Canadian clothing companies wouldn’t be complete without mentioning the Montreal-based brand, Naked and Famous Denim. Founded by Brandon Svarc in 2008, this company is on a mission to disrupt the global denim industry with its unique approach and unwavering commitment to quality.

Naked and Famous Denim stands out for its dedication to crafting exceptional, unconventional jeans using only the most unique and rare denim fabrics from Japan. The Weird Guy Jeans, a standard tapered-fit jean, are one of their standout products, loved for their comfortable fit and superior fabric.

In an industry often characterized by fast fashion practices, Naked and Famous Denim holds on to traditional, slow-production values. Every pair of jeans is proudly cut, made, and sewn in Canada, highlighting their commitment to local craftsmanship and quality.

Here’s a quick look at Naked and Famous Denim:

Naked and Famous Denim
Known ForHigh-quality, unique jeans
Standout ProductWeird Guy Jeans
Production PracticesSlow-production values, locally made products

With its unique, quality denim products and adherence to traditional production practices, Naked and Famous Denim is a true representation of Canadian authenticity and ingenuity.

10. Hudson’s Bay Company

No list of authentic Canadian clothing companies would be complete without mentioning the Hudson’s Bay Company. Dating back to 1670, the Hudson’s Bay Company (HBC) holds the title of the oldest company in North America, having initially started as a fur trading business.

Based in Brampton, Ontario, HBC has significantly expanded its product range over centuries. It now boasts a diverse selection of clothing, cosmetics, furniture, and more. Despite its vast inventory, clothing remains a significant portion of HBC’s offerings, with pieces ranging from everyday essentials to high-end fashion.

One cannot overlook the iconic Hudson’s Bay Point Blanket when talking about HBC’s standout products. Known for its distinctive multistripe design and high-quality wool, this blanket has been a symbol of Canadian heritage and history for centuries.

As for sustainability, HBC is on a mission to become more environmentally responsible. The company is part of the Sustainable Apparel Coalition and is committed to improving its supply chain’s social and environmental performance.

Here’s a snapshot of the Hudson’s Bay Company:

Hudson’s Bay Company
Known ForDiverse clothing options, the iconic Point Blanket
Standout ProductHudson’s Bay Point Blanket
Sustainability PracticesMember of the Sustainable Apparel Coalition, committed to supply chain improvements

With its deep-rooted history and commitment to quality, the Hudson’s Bay Company truly embodies the spirit of Canadian authenticity and has played a defining role in shaping the country’s retail landscape.


In the realm of fashion, Canada has established itself as a country that combines style with authenticity, producing high-quality garments that showcase craftsmanship and cultural heritage. From sustainable clothing practices to the incorporation of ethical sourcing, these authentic Canadian clothing companies make a statement, not only about fashion but also about the values they stand for.

Each brand in our top 10 list stands as a testament to the diverse and vibrant landscape of Canadian fashion. Be it the eco-conscious clothing of Frank and Oak, the high-performance sportswear of Lululemon Athletica, the exquisite winter wear of Canada Goose, or the unique denim creations of Naked and Famous Denim, these companies push the boundaries of style while adhering to ethical and sustainable practices.

Though distinct in their offerings, all these brands have a common thread – they echo the ethos of Canadian authenticity, reinforcing the country’s standing as a thriving hub of innovative and sustainable fashion.

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